Blog

Aug
17

Healthcare Marketers: Forget the “Fear Factor”

We’ve all heard the adage “if it bleeds it leads,” which, of course, refers to how violence and negative news often trump the positive ‘feel good’ stories for the coveted top breaking news spot. But what may be true for journalism does not necessarily apply to marketing, especially in the healthcare industry where the emotions […]

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Aug
17

Effective Communication Requires Common Sense, Discipline

Communicating effectively in business–whether when networking, using social media,interviewing for a job or presenting to colleagues in the boardroom–is pivotal to professional success. Susan Young of PR Daily recently outlined 99 ways to improve your business communication (http://linkd.in/nGHxhi). Here are 20 of Young’s recommendations that as communicators we should always be mindful of: Believe body […]

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Aug
17

Editorial Calendars Keep Content On Track

Creating content that is consistent, relevant and useful to your target audience doesn’t just happen magically. Successful content marketing starts with thoughtful planning. Developing a comprehensive editorial calendar is key to outlining your organization’s content marketing strategy. So before you start creating that comprehensive content spreadsheet, here are 5 things to remember: Know your target audience: […]

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Aug
17

How To Build a Powerful, Permission-Based Email List

Email marketing is a great way to connect with your target market. Whether you have a tangible product to sell or simply want to inform your customers or clients of an important industry trend, growing that distribution list is the key to any successful email marketing strategy. Begin my growing your email contact list organically […]

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Aug
17

Content Marketers Are Storytellers

Riding in the back seat of my father’s Dodge station wagon as a child, I often listened to CBS Radio Mystery Theatre, a long-running dramatic radio show during the 1970s and 80s that aired nightly on the CBS Radio Network. I was probably no more than 8 or 9 years old at the time, but remember […]

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Aug
16

Information As Art

On a recent trip to the windy city, I was blown away by a current exhibition at the Art Institute of Chicago aptly titled Rethinking Typologies: Architecture and Design from the Permanent Collection. In this eye-opening exhibition, designers like Aaron Koblin, Christien Meindertsma, Stefan Sagmeister and Scott Wilson, among others, boldly challenge viewers to rethink how […]

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Aug
16

Sparking Creativity On Demand

As a society, we applaud creative people and the creative process. Being creative on demand can be a difficult task, but it can be mastered. Here are some tips to get your creative juices flowing. Exercise—You’ve heard it many times before but it’s true: physical exercise not only enhances your mood it also boosts creativity. […]

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Aug
16

Doble Negatives Make Me Cringe

Just this morning, I was sitting at a local car dealership waiting for my car’s oil to be changed when I heard the following words from a young male professional sitting nearby: “I don’t feel guilty no more.” I cringed at the sound of this double negative. As a marketing professional and mother of two, […]

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